Super Bowl Commercial filmed at Crandon Park with soccer superstar Lionel Messi

Michelob ULTRA, a superior light beer, is back with a new Super Bowl campaign that reminds fans that you don’t have to choose between an active and a social life.

The beer brand brewed for active living and social connections is back on the Super Bowl stage alongside some of the biggest names in sports and entertainment. This year’s commercial takes place in a South Florida beach setting, with a campaign that brings to life a scenario that fans everywhere can relate to.
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Best Places to Live and Work as a MovieMaker 2024

As a testament to our continued work, Miami-Dade County was selected as a top 10 destination, named one of the Best Places to Live and Work as a MovieMaker.
https://www.moviemaker.com/best-places-moviemaker-2024/

Great News: We’ve been selected among 200 film commissions around the world as a finalist for “Film Commission Initiative of the Year” by Makers & Shakers. FilMiami is proud to be the only County in the running in the United States.  The winners will be revealed at the live Awards Ceremony in BAFTA Piccadilly in London in December. 

2023 NACo ACHIEVEMENT AWARD WINNER
FilMiami One-Stop-Shop Film Permitting Center

The Miami-Dade Office of Film and Entertainment, branded as FilMiami, is a full-service film commission providing location and logistics assistance, film/photo permitting for the County and multiple municipalities, government liaison, production information and referral sources. More...

Industry Night Reception
The Miami-Dade Office of Film & Entertainment Industry Night Reception featuring keynote speaker Mayor Daniella Levine Cava and honoree Producer/Director Michael Bay was a huge success.  It was a wonderful evening for our film, tv, music and entertainment industry friends and supporters at Faena in Miami Beach.  Thanks to County Commissioner Senator Rene Garcia, Faena Theater's Executive Producer Brian Forti, GMCVB's COO Rolando Aedo, Miami-Dade College President Madeline Pumariega for your support and remarks.  A Special Shout Out to our amazing MC iHeartLatino's President and COO Enrique Santos who made sure all attendees had an amazing time!   Miami-Dade is the Global Destination for the Film and Entertainment Industry!  #MiamiDadeFilms #GlobalFIlmDestination 

View the photo gallery here.