Super Bowl Commercial filmed at Crandon Park with soccer superstar Lionel Messi

JASON SUDEIKIS AND DAN MARINO ARE FEATURED ALONGSIDE LIONEL MESSI IN A BEACH PICK-UP SOCCER MATCH IN “SUPERIOR BEACH” SHOWCASING MICHELOB ULTRA’S COMMITMENT TO THOSE WHO ASPIRE TO HAVE AN ACTIVE AND SOCIAL LIFESTYLE. 

Michelob ULTRA, a superior light beer, is back with a new Super Bowl campaign that reminds fans that you don’t have to choose between an active and a social life.

The beer brand brewed for active living and social connections is back on the Super Bowl stage alongside some of the biggest names in sports and entertainment. This year’s commercial takes place in a South Florida beach setting, with a campaign that brings to life a scenario that fans everywhere can relate to.

“We’re thrilled to be partnering with one of the greatest athletes of all time on one of the biggest stages in sports for a campaign that perfectly aligns with our brand’s point of view,” said Ricardo Marques, Vice President of Marketing, Michelob ULTRA. “We have an exciting plan to connect with our audience in the weeks leading up to and around Super Bowl Sunday, while also using this moment to set up what we believe will be an electrifying year for Michelob ULTRA.”

Superior Beach

“Superior Beach,” this year’s 60-second spot, stars global soccer superstar, Lionel Messi, in his first-ever Super Bowl commercial appearance. Messi appears alongside Emmy award-winning actor, Jason Sudeikis, and Hall of Fame quarterback, Dan Marino, in a fun-filled spot that celebrates the joy and spontaneity that comes from embracing active living in social occasions – especially when it’s shared over a beer.

The spot follows the sports and entertainment legends enjoying an impromptu game of pick-up beach soccer to show that whether you’re a legend or an everyday athlete, you don’t have to choose between being active and being social.

Michelob ULTRA's Super Bowl commercial was directed by Adam Berg and created by Wieden + Kennedy New York.

A Perfect Match

As a brand synonymous with sports and social occasions, Michelob ULTRA is committed to continuing its tradition of bringing fans together to celebrate the sports they love on the biggest stages throughout the world.

The Super Bowl campaign is the next chapter in Michelob ULTRA’s partnership with global soccer icon Lionel Messi, and its investment in the sport, following the brand being announced as the Official Global Beer Sponsor of Copa América USA 2024™.

To view "Superior Beach” visit Michelob ULTRA's YouTube page. For more information, visit MichelobULTRA.com or follow @MichelobULTRA on Facebook, X, Instagram and YouTube.